amika Velveteen Dream Smoothing Shampoo

Meet amika Velveteen Dream Smoothing Shampoo — a lightweight, high-performance formula designed to smooth hair and protect your style from humidity, so your look stays flawless from morning to night.

• Humidity-proof smoothing — locks in sleekness and helps prevent frizz when humidity rises.
• Moisture-rich & resilient — Provitamin B5 delivers long-lasting moisture, boosts hair resilience, reduces breakage, and smooths the cuticle for a softer, stronger feel.
• Color- and treatment-safe — formulated to be gentle on color-treated, Brazilian-treated, and keratin-treated hair.
• Clean, conscious formula — free from MIT/MCI and formaldehyde-releasing agents, sulfates, parabens, phthalates, gluten, mineral oil, talc, petrochemicals, artificial colors; contains less than 1% synthetic fragrances; vegetarian-friendly and cruelty-free.
• Botanical nourishment — Sea buckthorn berry rich in vitamins C and A with omega fatty acids (including omega-7) and Aloe Barbadensis Leaf Juice to strengthen, add luster, and help retain moisture.

Key ingredients work together to nourish and protect: Sea buckthorn berry provides antioxidant support and essential fatty acids; Aloe Barbadensis Leaf Juice adds strength, shine, and moisture retention; Provitamin B5 promotes resilience for a healthier, smoother finish.

Brand story — amika was founded by industry outsiders in Williamsburg, Brooklyn, in 2007, embracing individuality over unattainable perfection and bringing a bold, personal approach to beauty.